Raise your
standards.

You're worth it.

Look like the man you're becoming.

the confidence you build in the gym should follow you everywhere: into every meeting, every photo, every first impression, and most importantly... your face.

Introducing Baseline

1% GHK-Cu.

Peptide skincare, for men who train.

Baseline 1% GHK-Cu copper peptide face serumSold out
30 mL

1% GHK-Cu Face Serum

1% GHK-Cu · 3% Peptide Complex PAL-150 · 1% Hyaluronic Acid · Green Tea Extract

The problem

Gym face.

You cut to see your jawline, but losing fat exposes dull, slack skin. Without firmness and elasticity, a lean face looks hollow and years older than it is. Gym face and a busy life bring on premature lines, uneven tone, acne scars and rough texture. Getting in shape shouldn't age your face.

The answer

One serum.
1% GHK-Cu.

apply morning and night. built to give your face the same results your training gives your body.

1%GHK-Cu

A dose that does something.

Most copper peptide serums never tell you the percentage. It's usually so low they'd rather you didn't ask. Baseline uses 1%, a high, effective dose of the most researched peptide in skincare. Because transparency matters.

Firmness and elasticityTighter skin with more bounce. A lean face looks defined, not drawn.
Acne scars and textureSoftens the look of old marks and smooths rough skin with daily use.
Even toneLess redness and blotchiness after heat, sweat and shaving. Dark spots and uneven patches fade into one clear, healthy-looking tone.

You don't settle in the gym.

Don't settle in the mirror.

Because being average is a choice.

Inside the bottle

Our four main active ingredients.

Close-up of golden serum with bubbles
1%

GHK-Cu

Copper Tripeptide-1

Your skin makes less of this copper peptide every year. At 1%, it helps skin look firmer and smoother, and softens the look of wrinkles and old acne marks over time.

For gym face: brings back the firmness a lean face depends on.

Blue-lit droplets on black
3%

Peptide complex PAL-150

Palmitoyl Tripeptide-1 · Palmitoyl Tetrapeptide-7

Two signal peptides that work alongside GHK-Cu. One supports firmness and elasticity. The other helps skin look calmer.

For gym face: more bounce, less of the tired, drawn look.

Clear water splash on black
1%

Hyaluronic acid

Hyaluronic Acid

Pulls moisture into the skin and holds it there. Hydrated skin looks fuller, smoother and younger.

For gym face: replaces what sweat and hot showers strip out.

Green tea leaves with water droplets
+

Green tea extract

Camellia Sinensis

A plant antioxidant that helps skin look calmer and more even, especially around the jaw and cheeks.

For gym face: cools down post-workout redness and shine.

Full ingredient list

Purified Water, Copper Tripeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Hyaluronic Acid, Green Tea Extract (Organic Camellia Sinensis), Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Citrus Aurantium Dulcis (Orange) Peel Extract, Jojoba Oil (Simmondsia Chinensis), Organic Coconut Oil (Cocos Nucifera), Phenoxyethanol, Methylene Blue.

You're worth more than good enough.

You're rebuilding your body.

Every rep.
Every meal.
Every 5 a.m. alarm.

But when you look in the mirror,

your face hasn't caught up with the work.

Who it's for

You're in the gym five days a week.

Two showers a day, a sweaty hat. Your skin never gets a break.

You just finished a cut.

The abs showed up. So did a hollow, tired face. Nobody warned you.

You had acne in high school.

It cleared years ago. The marks never got the memo.

You know your macros to the gram.

You read every label. Your skincare should be just as honest.

You want your face to match the work.

Photos, dates, interviews. Your face should look as sharp as the rest of you.

How to use

Thirty seconds.
Morning and night.

1Cleanse

After your shower or shave. Pat dry.

2Apply

Press into face and neck. Give it a minute.

3Moisturize

Then sunscreen in the morning.

Patch test on the inner forearm before first use. Use at a different time of day from strong vitamin C or acids.

Shop
Baseline 1% GHK-Cu copper peptide face serumSold out
30 mL

1% GHK-Cu Face Serum

1% GHK-Cu · 3% Peptide Complex PAL-150 · 1% Hyaluronic Acid · Green Tea Extract

Raise your standards.

Built,
not born.

Black and white portrait of a muscular man

You didn't come this far to look like you didn't.

Average is a choice.

Shop
Close-up of blue serum bubbles

Why is it blue?

Copper. GHK-Cu is a peptide bound to a copper ion, and that copper complex is naturally blue. It's the same chemistry that turns a copper sulfate solution blue. A trace of methylene blue, an antioxidant, deepens the shade.

So the color is a tell. A copper peptide serum that pours out clear has very little copper peptide in it.

It won't stain your skin or your towel, and it absorbs in under a minute.

Questions.

Is 1% a lot?

Yes. 1% GHK-Cu is a high, effective dose for a topical serum. Most copper peptide products contain a fraction of that, which is why many don't state a percentage. 1% delivers visible results and still suits daily use.

Will it help with acne scars?

With consistent daily use, GHK-Cu softens the look of old acne marks and uneven texture. Give it eight to twelve weeks. Like training, results come from consistency.

Is it good for acne-prone skin?

The formula is lightweight and absorbs quickly. Patch test first, and start once a day for the first week if your skin is reactive.

Can I use it with retinol or vitamin C?

Use Baseline at a different time of day from strong vitamin C and acids. Baseline in the morning and retinol at night is a simple routine that works.

How long does a bottle last?

Applied morning and night, a 30 mL bottle lasts about one month.

When is it back?

The next release is a few weeks out. The waitlist hears first and gets first access.

Baseline is a cosmetic. Statements on this page describe the appearance of skin and have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. For external use only. Patch test before first use.